o2 continues to design and produce experiences for Shades Optical, from interactive window displays to events and campaigns for the retailer. o2 invented a custom BLINK application that allows customers to capture multiple images of themselves wearing different frames for easy comparison. The monthly updates to the interactive front window range from photo-booth style live image capture to a transformation of guests into cartoons with thought bubbles of branded text. A large-scale wall graphic composed of color lenses spells out the stores name.