For the 2008 Scion Dealer Meeting (Scion is the youth brand for Toyota), a private event In Las Vegas, o2 created a three-day experience designed around custom RFID interactive. Guests were able to play games, engage in contests, gather information about upcoming events by interacting with live talent that had RFID technology and read-out screens embedded in their custom clothing. The event took place in an immersive theater space, designed by o2, with 17 projection sources, a 70 ft. holographic projection screen and stunts like vehicles being lowered from the ceiling above.